Rim Jallouli is a Professor of Marketing and Innovation Management at the Higher School of Digital Economy (ESEN), University of Manouba. She is the president of the Tunisian Association of Digital Economy (ATEN) and the co-founder of the International Conference on Digital Economy (ICDEc,  https://icdec.aten.tn ). She has authored over 40 articles and book chapters and has co-edited nine books on digital economy and business innovation. She is a distinguished speaker at numerous international conferences on emerging technologies, digital marketing and innovation management. Rim Jallouli is also an academic and business consultant, advising on digital transformation and marketing analytics.